"...Our evidence indicates that Obama activated older and more blatant forms of racial prejudice like old fashioned racism and anti-black affect even more powerfully. While both of these outdated attitudes were unrelated to party identification in the years and decades preceding the 2008 election, we show that they have become significantly linked to white partisanship in the age of Obama. Finally, we show that Obama substantially increased the black-white racial divide in both macro partisanship and in strength of Democratic identification."
1: a belief that race is the primary determinant of human traits and capabilities and that racial differences produce an inherent superiority of a particular race
2: racial prejudice or discrimination
During the last campaign season there were many groups pushing an agenda based on fear. The Tea Party may have led the charge but they were not the only culprits. How can we forget Mitt Romney's statement "...I'll never convince them they should take personal responsibility and care for their lives..."?
Gloria J. Browne-Marshall, an Associate Professor of Constitutional Law at John Jay College in New York City writes in an article entitled "The Great White Vote And Romney's Fear-mongering"
Fear-mongering is hardly Romney’s original idea. He is merely the receptacle for ultra-conservatism. In exchange for providing an effective mechanism to convince White-American males of America’s danger, Romney receives an opportunity to become the most famous missionary for Mormonism in the history of his religion.
Considering the messaging, one can expect a rise in racism or "anti-black attitudes" as it was called in the New York Times Op Ed.